All of a sudden, Sky has become the prize in a bidding war between US media giants Fox and Comcast, but for now, it's business as usual on the ground. The pay-TV provider has today announced a number of new features coming to its Sky Q service, primarily focused on making the user experience more personalised. Machine learning will begin to play a more important role throughout -- surfacing different TV shows depending on the time of day, for example. The sports tab is also becoming better tailored, assessing your viewing habits and liaising with the Sky Sports app so it knows your favourite events and teams. These updates will feed into a "brand new widescreen user interface" that blends personal recommendations with a selection of on-demand TV curated by Sky.